Privacy Policy

🌿 About This Policy

Mom's Food Lab ("we", "us", "our") is committed to protecting your personal data in accordance with Singapore's Personal Data Protection Act 2012 (PDPA). This policy explains what data we collect when you visit momsfoodlab.com, how we use it, and your rights regarding it.

Shopping, checkout, and payment at shop.momsfoodlab.com is operated by HitPay, who maintain their own privacy policy governing data collected during the purchase process. This policy applies to our main website only.

📋 Data We Collect

Information you provide directly

• Contact form: first name, last name, email address, and your message
• Newsletter sign-up: email address

Information collected automatically

• Usage data: pages visited, time spent, referring URL — collected in aggregate by Netlify's infrastructure. No personally identifiable information is linked to this data.
• IP address: briefly processed by our web host (Netlify) for security purposes and not stored by us.

We do not collect payment details, billing addresses, or order information. All transactional data is handled exclusively by HitPay at shop.momsfoodlab.com.

💡 How We Use Your Data

We use the personal data you provide only for the specific purpose you provided it:

• Contact form responses — to reply to your enquiry or question, typically within 24 hours
• Newsletter email — to send you occasional updates about new products, recipes, and wholesome living content. You may unsubscribe at any time using the link in any email we send.

We will never use your data for automated decision-making, profiling, or targeted advertising.

🔗 Third-Party Services

This website uses a small number of trusted third-party services to operate. Each has their own privacy policy.

• Netlify — website hosting and form submissions. Data is stored securely on Netlify's infrastructure. Netlify Privacy Policy
• Google Fonts — typography served from Google's CDN. Your IP address may be processed by Google when loading fonts. Google Privacy Policy
• HitPay — all shopping and payment activities at shop.momsfoodlab.com are governed by HitPay's privacy policy. HitPay Privacy Policy
• Instagram — the @momsfoodlab_sg Instagram feed is embedded by link only. No Instagram tracking scripts are loaded on this site.
• Vimeo — our brand video is embedded via Vimeo's player. Vimeo may collect usage data when the video is played. Vimeo Privacy Policy

We do not sell, rent, or share your personal data with any third party for marketing purposes.

🗂 Data Retention

We retain your data only for as long as necessary to fulfil the purpose for which it was collected:

• Contact form submissions are retained for up to 12 months to allow us to reference previous correspondence, then deleted.
• Newsletter subscriptions are retained until you unsubscribe, after which your email is permanently removed from our list within 30 days.

🔒 Security

This website is served exclusively over HTTPS with a valid SSL certificate. We apply industry-standard security headers — including strict transport security (HSTS), content type protection, and frame-origin controls — on every page.

Form submissions are transmitted securely to Netlify. While we take reasonable technical and organisational measures to protect your data, no transmission over the internet is 100% guaranteed to be secure.

✋ Your Rights

Under Singapore's PDPA, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete personal data
• Withdraw consent for us to use your data (e.g. unsubscribe from newsletters)
• Request deletion of your personal data, subject to any legal obligations we may have to retain it

To exercise any of these rights, please contact us at the details below. We will respond within 30 days.

🍪 Cookies

This website does not use tracking or advertising cookies. Netlify may set a minimal session cookie for security purposes (e.g. CSRF protection on form submissions). This cookie contains no personally identifiable information and expires when you close your browser.

The HitPay shop at shop.momsfoodlab.com uses its own cookies to manage your shopping session and payment. Please refer to HitPay's cookie policy for details.

✉️ Contact Us

If you have questions about this policy, wish to exercise your data rights, or want to report a privacy concern, please reach out: